AS TO MOUNT a Successfully

 Capital BUSINESS it is essential more is not everything is necessary to know duly warned applies - lo to lose everything. It mounts a business in madness and finishes not giving to the waited result, a business to give certain is not enough to sum lo and to wait the result, that the customer appears alone because she mounted a firm in many businesses is a disillusionment because she does not appear no customer. Necessary È the counterpart, has one numbers very considerable bigger that the capacity of the business waiting to buy, all are needing the business that it intends to open, as of the citizen that mounted one deals of material of construction in a city where it did not have none, existed more customers of what it could understand this yes is an excellent business. Analyzing the consumption and number of consumers and to relate with the competitors and the volume of vendas. Pharmacy where it does not have store of diverse products of consumption where does not have pet shop where it does not have. The question is not accurately where it does not have more must be calculated by the number of consumers, values etc. It has activities that they are saturated in the market, has excess of competitors, has more offers that pra looks certainly to the business not anger front. As to make this it analyzes in the practical one. First we determine what we desire to mount that type of business, then the place that we desire to mount it. E to determine the ray of To enclose of the business, one would pizzaria, a real estate one, for example, to be able to have 10 ray km because it does not depend on the people to go until the place, when it depends on the people to go until the place to buy the people do not like to walk than two more you square find you discomforted, then something who depend on next access up to two you more good square nothing that well next to a set of housings, as a friend in village N.S became. of the light, a creeps of houses and they were located in central street, two houses had a thousand customers more than. Above of two you square up to five you square will have competitor we do not reach more very the consumer or little. Then we must mapear the area of total To enclose and determine the competitors for distance. With the information of the competitors, we analyze each competitor for estimate, how much they vendem each one, and then we esteem the total of vendas that we call cake, which the size of the cake. We make the same for estimate and we calculate for research the number of inhabitants of the e region classify for etária band and income. The more information on consumers and competitors better to calculate and to project the business, therefore thus we can know and only foresee the future of the business that we are mounting. It imagines that we have necessary information that in a ray of five km we have 30 a thousand inhabitants, a consumption of 300 a thousand for month and five a thousand consumers. We know that we can count on certainty of 30% of these consumers this takes care of about 100 a thousand for month. The objective and to reach the 100% with a monthly invoicing of 300 a thousand. But if we have these data we have a business concrete knowing with certainty what it goes to happen previously when to open the business. Now we mount a business we do not make no research, we do not have experience in the branch nor in the administration, the possibilities to give certain are minimum is a shot in the dark one, because we do not observe the front. Many times we have a good commercial place, but we do not find an activity less concurred, then also it is I validate to search in the foreign countries types of business that give certain e do not have in Brazil. If it gave there certain for the common consumer certainly will give here also. Important of a business that if it initiates it is to lead to the knowledge of the probable consumers who the business exists and where this located in so is a question of interest of the consumer to look for because it is a type of business that depends on the initiative of the consumer to look for. Some type of promotion is one push so that the consumer looks its business to buy on the contrary of the competitor who this accustoming. When it has saturation of competitors, better invoice who offers more, is bigger, has more propaganda, has better price and better products and more varieties, better relation the customer. Then everybody occurs a competition war investing to attract customers. Who is with the biggest slice of the cake. A way to know on the saturation of the demand is to get all the commercial activities of the city, to verify then where it has greater competition, to go to the place and to verify as if hold, if exactly with the biggest competition still they are invoicing satisfactorily, nothing hinders that in the place with lesser demand it can give certain. I imagine a site of the Service Business Públic or another agency I publish where if it gets all the information to mount a business. Information gotten in the referring city hall the licenses, information of the municipal prescription on invoicing, information of all the activities existing and organized by quarter, information population and of income for quarter given of the Institute Pequisa. Of form that all the necessary information are available, Also a program where we place the information of the type of business that we desire, and too much information and this in them return a report with indices from productivity. The business already even initiates certain with invoicing forecast. It would give to solidity to the micron and small businesses. It is desired to mount a business and it did not define the type that would in accordance with like the capital that makes use.

First it must get a list of all the possible activities and later of all the existing activities in the place that it desires to mount, selected an activity to determine the radius of action in accordance with the scope of the business then to leave for analyzes previously of explained market as. When the business has volume of vendas for the Internet has ways to make the marketing research, on the basis of the information and the news of research I number of internautas and volume of vendas thus we can get information of the type of business that in we consider them and also analyze the possibilities before the competition. As to mount a business successfully, As To manage a Business successfully and As To develop a business successfully each one is subject of my book